LidoKidos is a new transmedia children’s platform created by will.i.am. Will and memBrain’s licensing team plan to develop LidoKidos IP, which will include interactive and immersive content spanning educational games, apps, music and animation targeted at a range of ages from preschoolers to teens. With emphasis on the development of fundamental discovery skills, LidoKidos aims to leverage digital media platforms in new ways.
“I am excited to develop new content that appeals to and entertains kids, while also inspiring and engaging their minds,” said will.i.am. “Technology is a platform with boundless power and LidoKidos will be fueled on innovation. I am looking forward to working with the strategic minds at memBrain to ensure LidoKidos has a long runway.”